Development of Travel Ident

Further development of travel ident. Boats enter composition from both sides of screen.

Development of Ident

Development of Travel ident for Channel 7

3D Logo Test

Using lightwave, I created a 3d model for channel 7. The main inspiration was taken from channel 4's first ident created by Martin Lambie-Nairn.

Ripped Paper Effect

Lower Third test using a ripped paper effect. Created in after effects.

Schedule Test

Using the crumbling paper effect, this test demonstrates how the composition might look

Lower Third Concept

Example of a lower third graphic for channel 7

Vector logo in cutout cardboard

The production then developed with the introduction of a vector logo. This style fits better against the background.

cardboard effect on 3d Model

I added this effect to see if the logo would work against the cardboard cutout in the background.

3D Logo with cardboard cutout

3D Logo

This is the development of my logo. I decided to test in the software with a 3d effect